Tag: Simulamatics
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Video Tip: Media Theory in Action
In Jill Lepore’s book, IF THEN (2020) a fascinating clip from an American presidential election in the 1960s is mentioned. Lepore traces in her book the early history of voter manipulation and targeted communication, through the firm Simulamatics – a forgotten predecessor to companies such as Cambridge Analytica. In the clip mentioned, presidential candidate Adlai […]